Sport Marketing

An introduction to the fundamentals and specialities in sport marketing, strategic approach to planning sport marketing activities, consumer behavior of sports fans and consumption of sports products, services and events, sponsorships and strategic marketing cooperation in sport industry, basics of market research in sport, and ambush marketing practices.

100% on-campus contact course. Check the schedule for the course with the code HL00CB14-3001 at https://lukkarit.peppi.jamk.fi.

Note for JYU students: On the ”hakija.peppi.jamk.fi” page, the target group is ”Studies for second level”. However, this course is also intended for students of the University of Jyväskylä.