Athlete Stakeholder Relations
Enrolment over
Enrolment period
1 Aug – 31 Dec 2024
Study period
30 Sep 2024 – 31 Jul 2025
For whom
For vocational student
For JYU student
For JYU student
Scope
5 cr
Language of instruction
English
Organizer
Jamk University of Applied Sciences
Study unit code
–
Field of study
Business administration and entrepreneurship, Sports
Description
This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with sport marketing. In addition, the student gets to know the development of an athlete’s career path and its possibilities also in terms of a dual career.
Evaluation criteria
–
Prerequisites
–